Social Butterflies

Adele’s Album ’21’ set to debut at No. 1 position
January 25, 2011, 9:58 pm
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Adele’s second studio set has opened up a commanding lead in this week’s UK albums market,outselling the rest of the 10 biggest artist sellers combined.

The XL-issued 21 sold around 69,000 units day one, according to the OCC, three-and-a-half times more than closest rival Doo-Wops & Hooligans by Atlantic’s Bruno Mars who debuted at number one last Sunday. Adele could end up with two albums in the top five this weekend as her first album 19 is currently in fourth place, having been placed eighth in last week’s final chart, while Def Jam/Mercury’s Rihanna and Polydor’s Ellie Goulding complete the new week’s top five sellers.

There is also a chance Adele could have two tracks in the Top 20 of the singles chart for a second successive week as Rolling In The Deep, which entered last Sunday’s countdown at two, is placed third and her first album’s cut Make You Feel My Love is the 19th top seller at this point in the week.

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