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‘Eclipse’ Rises with Record Midnight Launch
June 30, 2010, 1:18 pm
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The Twilight Saga: Eclipse ripped into the record books with its midnight launch, grossing over $30 million at more than 4,000 theaters.

That surpassed The Twilight Saga: New Moon’s previous benchmark of $26.3 million. Included in Eclipse’s sum was a new IMAX midnight milestone of over $1 million at 192 venues, topping Transformers: Revenge of the Fallen’s $959,000.

Summit Entertainment hasn’t rested on its laurels, which is evident from the number of theaters they secured as well as a marketing campaign that has upped the action ante, suggesting that what was set up in the first two movies is finally coming to a head. On Wednesday, Summit said that they were expecting Eclipse to gross $150 million in its first six days, including $60 million for the Friday-to-Sunday period. Females both young and old are predictably the driving force, and Summit reported that male interest is about the same as it was for New Moon.

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it was awesome;D

Comment by Eva-la

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