Social Butterflies


MTV CANCELLING THE CITY?
June 28, 2010, 1:26 pm
Filed under: Uncategorized | Tags: , , , , ,

Rumor has it that MTV has canceled (seemingly) successful scripted reality series The City. The current season, which airs on Tuesdays at 10.30pm EST, will be its last.

The City, a spin-off of the The Hills, which was a spin-off of Laguna Beach, documents the “life” of Whitney Port, a young designer trying to make it in New York. It mostly takes place at real-life fashion industry companies, including Kelly Cutrone’s public relations firm People’s Revolution and Elle magazine, where main characters Erin Kaplan and Olivia Palermo “work.” (Kaplan does indeed work full time at Elle, Palermo does not.)

In general, we’re a bit surprised by this news.

The City seems genuinely popular, and even if it doesn’t pull in ratings equivalent to those of The Hills (which is also ending this season), it’s much buzzier. For a brand like MTV, it seems like it’d be worth sacrificing some ratings for press.

But we guess that’s not the case in this circumstance. We’re also guessing that, Palermo, who has become a celebrity outside of her work on The City, is “over” the show, as is Whitney Port, who is very serious about her fashion career, even if the rest of the world isn’t.


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